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    PBW News – July 2026

    By David ReesJuly 9, 2026
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    PBW News – July 2026

    July 9, 2026

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Dogs

Smaller version of Roolo toy now available

David ReesBy David ReesJuly 30, 20261 Min Read
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Play9 has launched a smaller version of its innovative Roolo toy for small and medium sized dogs.

Standing at 4/5ths of the size of the original toy, The Roolo Mini also features a redesigned treat opening for smaller rewards and smaller mouths. The new line is presented in sunshine yellow instead of the blue of the original toy, reflecting the two colours that dogs can see the most clearly, says the supplier.

The irregular shape of the treat dispensing toy means it rolls in an unpredictable fashion, keeping dogs mentally stimulated and physically engaged. The creation of a second size also provides a new challenge for larger dogs used to the original version, adds Play9.

A spokesperson said: “The Mini delivers the same instinct-led play in a size that better suits smaller dogs.

“We didn’t change the formula, we just shrunk the frame.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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