TikTok Shop has reported more than 60% year-on-year growth for the pet care category on the platform in 2025.
One pet product is sold on TikTok Shop UK every 15 seconds, reports the company, with more than 825,000 recorded posts for cat food and more than half a million (572k) posts for dog food.
Mars Petcare recorded a 454% month-on-month growth on the platform in May, while specialist pet dentalcare provider Swedencare UK grew 40% within the same period. British pet food brands like Barking Heads & Meowing Heads, which grew 35% in the last month, and Stinky Stuff UK are also among some of the top sellers on the platform.
Tik Tok reports that its Live shopping sessions are playing a key role in building trust and consumer education. More that 6,000 TikTok Shop Lives are hosted in the UK every day, where creators and brands are able to demonstrate products and answer real time questions, and pet-focused Live shopping hours increased by 50% between January and November 2025.
Pet care creators on TikTok Shop UK earned more than £2 million in commission during the year, and the platform recently hosted its first TikTok Shop Pet Matchmaking Event in London, designed to bring together pet food brands and content creators.
Matt Beane, head of FMCG at TikTok Shop UK, said: “Pet care on TikTok Shop is a category that’s been quietly exploding. What makes it so powerful for brands is the unique journey our customers go on. They’re not just searching for a product, they’re discovering it through creators they trust and making informed decisions for their pets in real time. Whether you’re a well-known brand or an independent challenger, TikTok Shop gives you direct access to new customers, meeting them where they already are.”
Agnieszka Zietek, platforms & capabilities director at Mars Pet Nutrition Europe added: “Our collaboration with TikTok Shop has been a valuable learning journey, enabling us to engage with a new generation of pet parents in a truly authentic way. By pioneering work with our first creators on the platform, we have been impressed with the early momentum and the clear potential for growth this new channel offers.”
