Company of Animals has relaunched its famous Boomi Ball under the Coachi training and behaviour brand.
Originally introduced in 1991, the Boomi Ball supports natural chasing instincts and as designed to provide a constructive way to release energy in energetic dogs. Now positioned within the broader Coachi behaviour and engagement approach, the product is intended to align with growing demand for enrichment-led play that helps manage stimulation and reduce boredom behaviours.
The relaunched range includes four sizes to support appropriate matching by breed and play style, with the two smaller sizes also featured within the Coachi Puppy & Mini range.
Company of Animals chief executive Emily Mugford said: “The Boomi Ball has been part of our product heritage for over three decades, and its relaunch within the Coachi brand reflects both its proven performance and its relevance to today’s pet owners.
“Durable, long-lasting toys play an important role in building consumer confidence – when products deliver consistently, customers return not only to the brand, but to the retailer who recommended them.”
