Wellness CORE is preparing to expand its premium cat offering with the launch of a brand‑new treats range, marking the brand’s first step into the growing cat treats category.
Designed to meet evolving shopper demand, the new Wellness CORE Cat Treats will combine high‑quality ingredients with clear functional benefits, offering a more purposeful approach to treating. The range will feature multiple health‑focused recipes, alongside a dedicated dental variant, creating a compelling, benefit‑led proposition designed to stand out on shelf.
The move comes at a time when the cat treats segment continues to gain momentum, with shoppers increasingly seeking products that deliver more than simple indulgence. By bringing its trusted CORE nutritional philosophy into treats, Wellness aims to offer retailers a differentiated solution that supports both premiumisation and incremental growth.
In addition to expanding the brand’s presence within cat, the launch is expected to create new opportunities at shelf, with treats acting as a key entry point for shoppers looking to trial new brands before trading across wider ranges.
Full details of the new Wellness CORE Cat Treats range, including formats, benefits and launch support, will be revealed soon.
