American pet care brand Hartz is celebrating its 100-year anniversary this year with a number of initiatives supporting pet fostering and adoption.
The dog and cat brand will be running a year-round programme of initiatives across digital and social media channels as well as live, in-person events spearheaded by its established shelter outreach programme Hartz Loving Paws.
During May, Hartz’s staff members will dedicate a week of volunteer service at local animal shelters and, during June, the brand’s social media platforms will share details of at-risk shelter pets looking for homes in key cities across the US.
Hartz has created a special centennial logo and also launched a video celebrating the bond between pets and their owners, with content sourced entirely from the company’s employees.
President and chief executive officer Tina Le Lay said: “Hartz has a rich history in cat treats, animal health, animal hygiene, dog treats, and pet toys. From a masterbrand perspective, it was important for us to give back insights, resources, and a platform for cat and dog families to share their experiences.
“It’s a great privilege to see Hartz ascend into the centennial club, and we couldn’t have done it without our passionate community.”
