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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Tavo launches pet safety campaign

David ReesBy David ReesMarch 20, 20261 Min Read
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Adem Fehmi
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Supplier Tavo Pets has initiated a campaign to raise awareness about safer pet travel in cars.

The Safer Inside campaign was launched at the recent Crufts show, with the backing of vet Dr Scott Miller and dog behaviourist Adem Fehmi.

The company recently commissioned a poll of 2,000 UK dogs owners who drive cars, which found that 26% admitted to driving with their dog’s head sticking out of the car window. Among those who allow their dog to travel in this way, 71% claim the dog enjoys it, 70% do it to give the dog fresh air and 43% believe it puts the dog at ease.

Fehmi, however, believes that owners may be mistaken.

He said: “Dog behaviour is complex. Whilst some owners might think that a dog panting, with its head out of the window, is a sign that they are enjoying the fresh air, panting can in fact be a sign of stress. Sitting inside a crash tested carrier, inside the vehicle is the best option for creating security and a calm and happy dog.”

Tavo provides a range of occupant crash‑tested pet car seats, carriers and crates meeting the latest R129 United Nations ECE child restraint standards.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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