The Pet Industry Federation (PIF) has launched its Innovation Award 2026.
Now in its fourth year, the Innovation Award is designed to celebrate the ideas, products, services and technologies shaping the future of the pet sector.
Open to all pet businesses and free to enter, the award provides an opportunity for innovators to showcase their ideas to a panel of expert judges and an audience of pet trade professionals, potential investors and distributors.
A shortlist of 10 finalists will be selected to present their innovations live at the PIF Business of Pets Conference, taking place on June 3-4, 2026, at Cranfield Management Development Centre, near Milton Keynes, with the overall winner announced on the final day of the conference.
PIF chief executive Nigel Baker said: “Innovation is vital to the continued growth and evolution of the pet industry and we know there are exceptional businesses developing new ideas that deserve recognition.
“PIF’s Innovation Award provides a powerful platform to showcase these ideas, connect with key decision-makers and accelerate growth. We’re looking forward to seeing the calibre of entries for 2026.”
This year’s Innovation Award is again sponsored by Worldpay, and entries close on April 20.
For more information and entry details visit the PIF website.
