Dog food supplier Fish4Dogs has launched a new initiative to help owners improve their pets’ dental health by adopting a new bedtime routine.
The ‘Bone. Brush. Bed’ campaign encourages dog owners to treat their pet’s bedtime with the same care and consistency they’d apply to a child’s, including the key step of brushing their dog’s teeth.
The campaign offers a three-step framework to help owners incorporate dental care into their evening routine – “Bone”, which means provide a healthy dental chew to help dogs unwind; “Brush”, to follow up with brushing using dog-safe toothpaste; and “Bed”, which advises owners to wind down the day with a consistent bedtime routine.
The initiative follows a poll of nearly 2,000 of its regular purchasers, which indicated that 56% of UK dog owners rarely or never brush their dog’s teeth, with 25% saying they don’t do it because their dog “doesn’t like it” and 39% using dental chews instead of brushing. In addition, more than half of pet owners said they wanted clearer guidance on dental care for their dogs,
Fish4Dogs chief executive Sarah Fowler said: “We know bedtime routines are second nature for families with children, with ‘Bath. Book. Bed’ being one of the most popular. But our research shows that while almost all pet owners will give their dogs a bedtime routine, dental care is being overlooked.
“More than half of the dog owners we surveyed said they’d like more guidance on how to properly care for their dogs’ teeth, so we created the Bone. Brush. Bed. routine to help new dog owners remember to introduce brushing gradually from puppyhood.
“Incorporating brushing into an established nighttime wind-down will make the process easier and more consistent, helping owners to prevent avoidable dental disease and support their dog’s long-term health.”
