The Natural VetCare brand has been relaunched to the UK pet care market with a new design and a revitalised portfolio of vet-formulated products.
The portfolio includes Daily Multivit, Mobility, Daily Dental, Dog Skin and Age Well supplements plus Comfort omega-3 oil for dogs, Calm & Settle functional chews, Gut Balance daily supplement and Firmapoo, a fast-acting digestive support syringe for acute digestive upsets.
Packs are colour-coded with benefit-led cues and the relaunch is supported by a multi-platform awareness campaign. Natural VetCare is backed by AB Agri and Associated British Foods.
Richard Moore, managing director at AB Agri Global Supplements, said: “This relaunch marks a major investment in the growing pet wellness category. With the technical expertise and scale of AB Agri behind it, Natural VetCare gives retailers a credible, high-quality range backed by strong marketing,and commercial support.”
The new Natural VetCare range is available to order from this month. Marketing resources, including POS materials, sampling kits, and digital assets, are available from Natural Vetcare, and trade customers are invited to explore the range at Crufts 2026.
