Distributor We.Pet is introducing a new range of dog treats to the independent pet specialist trade.
Made in Ireland using seaweed, organic coconut oil plus spearmint for breath freshening, Choo Meaty Sticks are available in three flavour options – Chicken, Sweet Potato & Mint; Duck, Plum & Orange and Salmon & Broccoli – in small or large sizes and in two or five stick packs. Shelf display boxes are also available.
Products are 100% free from gluten or grains and support a dog’s dental health and hygiene by helping to remove and soften plaque whilst massaging dogs’ gums, and are suitable for all dogs over six months of age.
We.pet managing director Daniel Vander said: “We are excited to be chosen as the sole worldwide distributor of this great new brand of chew that will only be available through the independent retailer channel. The brand will deliver exceptional value to independent retailers and their customers.”
He added: “This is one of half a dozen new brands launching exclusively with We.pet in 2026. The year ahead will be an exciting time for We.pet as we put the finishing touches to agreements to distribute two completely new food brands and the continued range expansion of three other brands already firmly established in the We.pet portfolio. All of these new products will only be available to purchase via our network of independent retail trade partners which has now grown to over 650 outlets around the country.”

