Fresh cat food firm Katkin has secured an additional $50m in the form of equity and debt funding from a group of investors.
Founded in 2020 by siblings Brett and Nikki O’Farrell, together with Ed Westcott, KatKin has to date delivered over 100 million fresh meals and now claims to hold 2% of the UK cat food market. The product comprises gently cooked meat-based recipes designed to be served fresh from the fridge.
The new investment will be used to scale-up both the brand’s direct-to-consumer activity and its presence in specialty retail channels, following KatKin’s recently-announced partnership with national chain Jollyes. In addition, the company aims to develop new products, enter new markets and continue to raise awareness for fresh cat food. The company now employs over 150 team members, primarily in London and Suffolk.
Co-founder Brett O’Farrell said: “This funding marks the next chapter in our mission to change how cats are fed. Cats deserve fresh food with real meat made for their biology; not the compromises the industry has normalised. This investment helps us bring fresh to more cats, more quickly and continue pushing feline nutrition forward.”
