Tribal Pet Foods has entered the cat food market with a new selection of fresh meat products.
The range features three recipes in sausage format – Fresh Chicken and Fresh Chicken & Trout available immediately, with Fresh Pollock & Cod launching soon.
The steam-cooked products contain 70% fresh meat or fish and all recipes are grain-free and include glucosamine and devil’s claw to support joint health.
Targeted at adult cats aged one year and upwards, the products are described as ideal for cats with sensitive digestion or food intolerances.
Tribal founder Fatima Maktari said: “From day one, when we launched the first ever cold-pressed dog food made using fresh, human-grade meat, Tribal has always connected with people who want to understand what they’re feeding.
“Moving into cat food is a natural extension for us, and we took our time because we didn’t want to rush it. I’m excited to grow Tribal in a way that still puts pet health, transparency and independent retail at the centre of everything.”
Tribal is part of the Symply Group, whose managing director James Milbourne added: “We’re thrilled to now offer gourmet food for cats. We’ve admired what Fatima has built for years now, a science-led brand that never compromises on quality.
“Tribal shares our belief in doing things properly, for pets, for the planet, and for the independent retail community. We’re delighted to bring Tribal’s brand new food range for cats to hundreds of specialist pet stores up and down the country before expanding to other territories soon.”
