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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    February 10, 2026

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Dogs

Fur Baby Nutrition brings back festive meals

David ReesBy David ReesNovember 4, 20251 Min Read
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Worcestershire-based raw dog food brand Fur Baby Nutrition is bringing back its WTF! and FFS! Christmas dinners for 2025.

The two lines proved very successful last year, says the company, and are available again now and throughout the festive season. FFS! (Famous Festive Supper) contains beef, beef offal, Brussels, cranberry and coconut, while WTF! (Wow, Turkey Free) features turkey, turkey offal, Brussels, cranberry and coconut. Participating stockists will receive promotional materials to help maximise engagement in-store.

Fur Baby Nutrition director Amanda Cross said: “We’re delighted to be offering WTF! and FFS! once again this year. It’s a cheeky, fun product, ideal for the festive season, that creates a bit of attention and is certainly a talking point.

“As with all feeding there’s a serious side too. Quality of material and nutrition is the highest priority here at FBN, and these two products bring the best of both.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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