Naked Dog has launched a limited-edition of personalised sleeves on its Beef 2x500g raw dog food.
Reportedly inspired by Coca-Cola’s famous personalised cans, the company has used data on the UK’s 20 most popular dog names to create 200 special sleeves featuring names such as Arlo, Yogi, Bonnie and Willow. The packs will be distributed to independent pet shops across the country during the next four weeks.
The manufacturer is encouraging owners who find their dog’s name on a sleeve to post a picture on Instagram, tagging @NakedDog and the store where it was found. All submissions will be entered into a prize draw to win a dog-friendly weekend away.
Commercial director Rachel Duffy said: “Independent pet shops are at the heart of what we do.
“This campaign is all about celebrating dogs, engaging with our community, and driving footfall to the amazing independent retailers who support our brand.”
