Raw dog food brand Paleo Ridge has launched a new consumer-facing website.
Built on the Shopify platform, the new site has been designed to provide a more user-friendly platform, efficient ordering process, and greater flexibility for shoppers including a significantly improved subscription service. The move to Shopify ensures increased stability, faster performance, and enhanced features, the company explained.
Every product on the site now features a detailed recipe breakdown, while enhanced product filters allow customers to sort items by flavour, size, dietary needs, or raw feeding stage.
Director of sales and marketing Will Green said: “Our customers are at the heart of everything we do. With the growth we’ve seen in recent years, it’s vital that we evolve to provide the most efficient and reliable online experience.
“The new platform allows us to do just that, giving our customers access to our full range of raw dog food products, while offering smarter tools to manage their orders and subscriptions.”
