Wilsons Pet Food is set to launch a substantial line-up of new products during the PATS show (September 29-October 1), as well as unveiling a completely new look for the brand.
Managing director Craig Wallace said: “We’re counting down for what will undoubtedly be our busiest PATS show yet.
“We have an extensive selection of new products to launch – over 40 SKUs span our range of natural meals, treats and supplements. We have also invested in an impactful new look for the brand; PATS is the ideal place to share all our exciting news with the trade.”
At stand B10, Wilsons will offer the trade a special discount during PATS – a 10% saving when spending over £200, a 15% saving when spending over £350 and 20% with £500 spent. Wilsons will also be running a competition at PATS to win over £300 worth of stock.
The Wilsons range of cold-pressed natural dry dog food and raw frozen meals for dogs are made using ingredients sourced from the UK and are free from artificial colours, preservatives and flavourings.
“The new products launching, continue to offer pet owners the high-quality recipes they’ve come to expect from Wilsons”, added Wallace. “We’re looking forward to promoting our current ranges to the trade and unveiling all the exciting NPD that will soon be available to stock.”
