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    PBW News – May 2025

    By David ReesMay 13, 2025
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PIF announces names of Awards finalists for 2024

David ReesBy David ReesSeptember 17, 20245 Mins Read
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The Pet Industry Federation (PIF) has unveiled the line-up of 2024 finalists for the PIF Awards.

Supported by platinum sponsor Su-Bridge Pet Supplies, with Cliverton, YuMove and the Animal People Recruitment Company as headline sponsors, the black tie presentation dinner for the 2024 PIF Awards will take place on Thursday November 7 at the Double Tree by Hilton Hotel, Stoke on Trent.

Other sponsors include Big Biscuit Company, Collar, Impact Exhibitions, Associated Veterinary Services, Garden Centre Expo, Naturo, Millin Brook Luxury Dog Boarding, Nobull Marketing Agency, Johnsons Veterinary Products, Tuft, Anthesis Enterprise Software, Call of Nature Cat Litter, Citation, Loyalzoo and Vital Pet Products with PBW News as media partners.

PIF chief executive Nigel Baker said: “The calibre and number of the entries received this year was very high, with some categories being oversubscribed. Thank you to everyone who took the time to enter the PIF Awards this year.

“All businesses shortlisted as finalists deserve sincere congratulations and we very much look forward to welcoming everyone to the PIF Awards this November where we will announce the winners.”

For information on tickets sales and accommodation options please visit www.petfederation.co.uk.

A full list of award nominees is listed below.

PIF Awards 2024 Finalists

New Product Award – Accessories

FearLess Pet – Walk Star Dog Harness
Pawdaw of London – Luxury Sofa Throw/Dog Blanket
Play9 Ltd – The Roolo
The Muzzle Movement – Harry
Throw N Go – 2-in-1 Dog Ball and Poop Bag Holder
Trinkety Paws – Waterproof Biothane handsfree Dog Training Lead

New Product Award – Food

Bella & Duke – Ready, Steady, Raw
Dibaq Diproteg SA – Dibaq Sense Sterilized and Kitten Cans
Inspired Pet Nutrition (IPN) – Harringtons Superfoods
James & Ella – Kibble + Raw Dog and Puppy Food
MJ Petfood – Dougie’s Pets, Pure Veg Blocks
Natural Instinct – Natural Fish

New Product Award – Health & Hygiene

Charlie The Vet Ltd – Antiseptic Wound & Skin Care Spray
DoggyRade – TummyRade Assist
Doglyness International GmbH – Coat Therapy Line
Dorwest – BrainCopa Tablets
Litter Genie – The LitterLocker
Vitacanes S.L. – Mooiza Zen Forte

New Product Award – Treats

Baboo Gelato – Doggy Doggy Yum Yum
Dibaq Diproteg SA – Semi-Moist Functional Snacks
DotDotPet – Multifits
Life Of Riley Bakery Ltd – Cool & Calming Freeze-at-Home Ice Cream Mix
Natural Science Group t/a AniVatio – ProJoint Soft Chews
Pet Trade Innovations – Wonderful World of Treats

Manufacturer of the Year (Over £10m)

Bella & Duke
Harvest Pet Products
Mackle Petfoods
Nutriment

Manufacturer of the Year (Under £10m)

Doglyness International GmbH
Life Of Riley Bakery Ltd
Natural Dog Food Direct
Proflax Limited
The Big Biscuit Company
The Pet Carpenter Ltd

Wholesaler of the Year

Copdock Mill Wholesale
Su-Bridge Pet Supplies
Vital Pet Trade Specialist
We.pet Independent Pet Wholesale

Supplier of the Year

Brambles Pet and Wildlife
Furr Boost
Mutneys Professional Pet Care
Natures Pet Products
Pawd Drinks
Pet Trade Innovations

New Business of the Year

EasyEat
Help! My Dog
Petlearnia
Pets 2 Places Pontefract & Wakefield
Play9
Sunnyside Cottage
The Dog Trainer School
The Muzzle Movement

Grooming Business of the Year

Curly Tails Dog Grooming Training & Behaviour Specialist
Groomsbydarcy
Hurley’s Grooming Salon Training Academy
Paws Parlour & Pet Boutique
The Dog House (Leicester) Ltd
The Groomers

Kennel of the Year

Crossroads Resort
Hawthorn Boarding Kennels and Cattery
Millin Brook Luxury Dog Boarding
Newgate Kennels and Cattery Ltd
Oaksedge Farm Dog Hotel Ltd
Rags & Bert’s

Cattery of the Year

Alloa Cattery
Bell Reed Kennels and Cattery – CatNapHotel
Greendale Farm Kennels and Cattery
Hawthorn Boarding Kennels and Cattery
Hest Bank Kennels Ltd
Newgate Kennels and Cattery Ltd

Home Boarding Business of the Year

PadPaws
Quality Chops Pet Services
The Pug Snug
The Sighthound Savoy
Walkingwoofs Ltd

Dog Daycare Business of the Year

Claires Comfy Canines
Doggy Daycare Trafford Park
PadPaws
Pawsome Days Ltd
Pawz&Co
Quality Chops Pet Services
The Dog Club Essex
Top Dog Doggy Day Care

Dog Walking Business of the Year

Bee Bops
DotDot Pet Care Ltd
Good Dog Walking Ltd
Shropshire Canine
Sophie’s Pet Care Limited
Walkingwoofs Ltd

Pet Service Business of the Year

Behavet
Biker Girl Dog Trainer Ltd
Canine Dip and Dive Club Ltd
Pippin Pets Dog Training
Royvon
Shropshire Canine
The Kat Lady
Yorkshire Pooches Therapies

Online Business of the Year

Dorwest
Itch Petcare Ltd
Omlet
Pawsome Paws Boutique
Tug-E-Nuff
The Pet Carpenter Ltd

Export Business Award

Mutneys Professional Pet Care
We.pet Independent Pet Wholesale

Sustainability Award

Better Origin
Doglyness International GmbH
Hemp Heros
Hillfoot & Paws
Inspired Pet Nutrition (IPN)
Itch Petcare Ltd

Pet Chain

Jollyes
Just For Pets
Pet Pavilion
Pets & Friends
Pets Corner

Independent Retailer of the Year

Creature Comforts
Marlborough Pets
Marshalls Pet Food Store Ltd
Pickles Pet Pantry Ltd
The Empawrium
The Pet Experience Ltd
Wildwood Pets Ltd

Garden Centre Pet Department

Bents Garden & Home (Warrington)
Hollybush Garden Centre, Aquaria & Pets (Wolverhampton)
Knights Garden Centres – Pet Barn
Notcutts
Squires Garden Centres (Badshot Lea)
Webbs of Wychbold

Marketing Campaign of the Year

Doglyness International GmbH – Doglyness Different Campaign
Frozzys – Ten Years of Frozzys
Inspired Pet Nutrition Ltd (IPN) – The Harringtons Yorkshire Terrier “Terry”
Johnson’s Veterinary Products – National Pet Shop Day (NPSD)
My Anxious Dog – Dogs in Yellow
Naturo Pet Food – Dogs Don’t Care What They Eat. Naturo Do
Play9 – Most Other Dog Toys Are Just Balls
Tillymint Communications – Karnlea New Product Development and Online Trade Account

Pet Tech Award

Tails, Beaks and Feets
Poorly Paws
WagIt
Wearezumi

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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