Tick and flea repellent Don’t Bug Me has been crowned the winner of the Pet Industry Federation’s (PIF) Innovation of the Year Award.
The natural, geraniol-based repellent is supplied by The Holistic Hound and is described as one of the few essential oils that are safe to use with dogs, cats, and other pets. The brand triumphed over nine other innovative products and services that were presented to delegates at the PIF’s Business of Pets conference, held at the Cranfield Management Development Centre earlier this month.
The announcement of the winner concluded a two-day conference, sponsored by Worldpay, aimed at pet businesses looking to learn about scaling up their operations, receiving coaching or mentoring, improving their pitching, discovering market trends, and gaining marketing insights.
PIF chief executive Nigel Baker said: “Our finalists delivered excellent presentations over the past two days to convince conference attendees that their product or service was the most innovative.
“Presenting in front of and taking questions from their fellow delegates was a nerve-wracking experience, and they handled it superbly. The final result was closely contested, but delegates clearly felt that Don’t Bug Me had the edge over the other finalists.”
