Kennelpak has expanded its exclusive distributor relationship with Diamond Pet Foods with the addition of the Diamond Naturals range.
The development of the relationship will see US-based Diamond Pet Foods supply its mid-range Diamond Naturals dry dog and cat food to the UK market. Kennelpak is already established as the exclusive UK distributor of Diamond’s Taste of the Wild brand.
The Diamond Naturals range includes options for dogs including all life stages – puppy, adult, senior, and specialist diets – as well as selections for kittens, fussy and indoor cats.
The chief ingredient in Diamond Naturals is real meat or fish, using only cage-free chicken, pasture-raised lamb and beef, or salmon, and each formula also contains superfoods like chia seeds, quinoa and spinach along with other ingredients such as kale, blueberries and papaya.
Kennelpak chief executive officer Claire Bayliss said: “We are proud to announce the expansion of our partnership with Diamond Pet Food, offering our customers an exciting new natural pet food brand at a mid-range price point.
“Pet owners are increasingly more informed about the benefits of natural ingredients in their pet’s food and, by adding Diamond Naturals to our portfolio alongside Taste of the Wild, we will give more choice to health-conscious owners who are looking to feed a diet that more closely emulates their dog’s and cat’s natural eating habits.”
