Natural pet treats supplier Sniffers Pet Care has appointed a new chief financial officer to support its growth ambitions.
The West Yorkshire-based manufacturer, which supplies both specialist independent and national chain retailers, has recruited Peter Harrison to head up its finance department.
Harrison has more than 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum. He joins Sniffers from Aviva Bus where he was head of commercial finance.
His responsibilities at Sniffers will include strategic and financial planning, working across all areas of the business to provide financial and commercial support to help Sniffers build on its established position and continue its growth.
He said: “After spending several years in large corporations, I am excited to apply my knowledge and expertise in food retail to a high growth, private equity-backed SME once again.
“The UK pet food sector is an exciting place to be right now, and Sniffers is ideally placed to achieve significant growth and deliver new product propositions. Our newly launched NAW brand offers all-natural, no additives, and recyclable dog treats and aligns perfectly with the needs of the market, and I am eager to contribute to its success.”
Simon Brown, chief of Sniffers Pet Care, added: “We are thrilled to welcome Peter on board as our new chief financial officer. With the calibre of his financial and commercial experience, coupled with his deep understanding of the FMCG and retail industry, we believe he will help us propel forward our vision for Sniffers to become one of the UK’s leading natural pet treat manufacturers.”
The appointment follows a £1.75m investment Sniffers secured last September from Yorkshire-based private equity house Traditum to support the rollout of new product ranges and the recruitment of specialist personnel.
