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    PBW News – June 2025

    By David ReesJune 10, 2025
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Jollyes prepares to open in Llanelli

David ReesBy David ReesDecember 5, 20222 Mins Read
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Jollyes Llanelli store manager Sadie Rawlings
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Jollyes is continuing its rapid expansion programme with the opening of a new store in Llanelli, Carmarthenshire, on Saturday (December 10).

The 5,500sq ft branch at Parc Pemberton Retail Park will employ 10 colleagues, led by store manager Sadie Rawlings. The store will host a community pet clinic and one of the company’s first raw frozen food ‘shop-in-shops’ as well as a wide range of pet products, including food, treats, toys and accessories.

Jollyes already has two stores in North Wales, at Wrexham, which opened earlier this year, and Flint, but the new Llanelli store is its first in South Wales.

The official opening ceremony will be performed by the chair and consort of Carmarthenshire County Council, councillor Rob and Mrs Nysia Evans, and will be broadcast live by Radio Carmarthenshire from 8am until noon.

Jollyes is also teaming up with local dog recue centre West Wales Poundies for the opening. One of their current resident dogs Mabel will formally declare the store open by biting through a string of sausages.

Opening day customers will have the chance to win prizes by playing the “wheel of fur-tune”, with goodie bags for the first 100 visitors.

The company also announced it is in negotiations to open two more South Wales stores in the new year.

Jollyes’ regional manager Matt Godwin said: “We’ve been looking for the right location for our first store in South Wales for some time, and couldn’t be happier to be in Llanelli at Parc Pemberton. We’re actively looking at other locations in South Wales and will give more details in the new year.

“We think Llanelli’s pet owners are going to love our fantastic range of food, treats, toys and accessories and all at fantastic value for money, which makes such a difference in the current climate.”

Jollyes is also opening a new store at Hermiston Gait in Edinburgh on December 9.

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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