Oscar Pet Foods has launched a new website to support its franchising business.
The website offers a ‘dynamic’ menu of clear and simple choices of Dog Food, Cat Food, Small Pet or Wild Bird to speed-up product navigation. Sub-categories also improve search efficiency – revealing clear product attributes such as grain free or gluten free.
There are also Feefo reviews to provide up-to-date feedback from real customers for both products and services.
From a franchising perspective, Oscar said its investment in the website represents yet another feather in their cap when it comes to offering franchise-friendly business assets.
“With fresh layout encouraging browsing (especially for customers with mobile devices), and a new structure underpinned with customer activity analytics – delivering valuable e-commerce conversion opportunities – the website is set to increase understanding of customer behaviour and desire.
“Aided by improved SEO for high-ranking organic search results, franchisees will directly benefit from the company’s online goals of generating more customers for future-focused growth strategies,” it said.
