Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. March 2026
    2. February 2026
    3. January 2026
    4. December 2025
    5. November 2025
    6. October 2025
    7. September 2025
    Featured

    PBW News – March 2026

    By David ReesMarch 10, 2026
    Recent

    PBW News – March 2026

    March 10, 2026

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026
  • Classifieds
  • Trade Directory
Pet Business World
Other trades

Heroic animals ‘who also served’ honoured on VE Day

Michele SwalesBy Michele SwalesMay 7, 20202 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

/

To mark the 75th anniversary of VE Day, leading vet charity PDSA is paying tribute to the heroic animals ‘who also served’ and helped save countless lives during World War II.

The charity is commemorating the milestone by sharing exclusive e-books, which tell the stories of animal heroes honoured with the PDSA Dickin Medal. These include the story of messenger pigeon, Duke of Normandy, who flew for 27 hours through bullets and bombs to deliver vital, life-saving intelligence to Allied Forces.

The prestigious medal – known as the animals’ Victoria Cross – recognises outstanding acts of gallantry and devotion to duty displayed by animals serving with the armed forces or civil defence units in theatres of war. One such of these was Brian, a member of the 13th Parachute Battalion, who joined fellow ‘Paras’ as they jumped over Normandy on D Day, June 6 1944.

The medal was instituted by the charity’s founder, Maria Dickin, with the approval of the War Office and Imperial War Museum, to raise the status of animals and acknowledge the remarkable roles they play in society. It was first awarded to a messenger pigeon named Winkie on 3 December 1943.

Mary Bawn, head of press, voice and brand at PDSA, said: “Throughout history, animals serving in the armed forces have made an extraordinary difference to the lives of so many, not only the men and women who serve, but also civilians who our military are protecting. Sharing some of these stories on VE Day is a great way to celebrate the incredible, life-saving role animals have played throughout history, and continue to play today.”

To download the free PDSA Dickin Medal e-books visit: www.pdsa.org.uk/VE

Previous ArticleAll you need to know about taking part in virtual trade show
Next Article Grumpy customers are the minority, say retailers
Michele Swales

Read Similar Stories

Other trades

Clumber Spaniel Bruin takes top spot at Crufts

March 9, 2026
Other trades

Experts uncover why cats are prone to kidney disease

March 6, 2026
Other trades

Scottish vet group becomes employee-owned

March 6, 2026
Most Read

Pets at Home to open four new outlets this month

March 12, 2026

Bella+Duke teams up with James Martin

March 12, 2026

PATS New Product Awards programme to be expanded

March 12, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}