Natural Dog Food Direct (NDFD) is entering a new phase of growth, driven by strategic investment across transport, infrastructure and product innovation. These developments mark a significant step in strengthening service reliability, future‑proofing operations and expanding the company’s manufacturing capabilities for years to come.
To support increasing demand and ensure greater control over delivery schedules, the business has invested in three new refrigerated vans with a substantially larger payload. This upgrade allows NDFD to service more customers using its own dedicated transport network rather than relying on external couriers. The enhanced capacity not only improves efficiency and consistency but also reinforces the company’s commitment to providing a dependable, direct‑to‑door service for independent customers.
Alongside transport improvements, NDFD has secured a plot of land adjacent to its current factory, an important move designed to future‑proof the business. This acquisition provides the space required for long‑term expansion of facilities without the disruption or cost associated with relocating. The additional land ensures the company can scale production and increase output as demand continues to rise.
Innovation remains central to NDFD’s growth strategy. In addition to the recently launched Wolf Tucker brand, NAKED DOG recently won Best Pet Food Brand at the UK Business Awards in June, and the company is preparing to unveil the first of an exciting pipeline of new product development at PATS. These upcoming launches will introduce fresh, forward‑thinking additions to the range, reflecting the brand’s ongoing commitment to quality, nutrition and customer choice. More details will be announced in the coming months.
Together, these investments demonstrate Natural Dog Food Direct’s determination to build a stronger, more resilient and more innovative business, recognised recently at the UK Business awards in June where NAKED DOG won the award for Best Pet Food Brand. By expanding its transport fleet, securing room for future manufacturing growth and accelerating new product development, the company is positioning itself for sustained success while continuing to deliver exceptional service and premium nutrition.
PATS stand B36
