Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Uncategorized

Forthglade launches ‘walkies!’ campaign

Rachel WoodBy Rachel WoodFebruary 22, 20195 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="300"
BBC Countryfile presenter Adam Henson is supporting Forthglade’s campaign

The Great British dog walk could soon be a thing of the past, with only 42% of the nation’s dogs walked on a daily basis, according to a new study.
 
The research, commissioned by natural dog food producer Forthglade, found that more than HALF of British dog owners (58%) admit to not walking their dog as often, and for as long, as they should, with the average weekday dog walk a mere 19.9 minutes long – despite Kennel Club guidelines that dogs should be exercised for a bare minimum of half-an-hour a day, with up to two hours for larger breeds.

Almost a quarter (24%) of the nation’s dogs are NEVER let off the lead while out walking, with 55% being given free run only sometimes due to worries for their safety and nearly half (49%) of owners admitting their dogs run away and refuse to return when called.

Twenty-six per cent of time-poor dog owners confess they squeeze their dog walks around their busy lives, exercising them on the school run, shopping trip, and quickly ’round the block’ when they get home from work.

TOO TIRED

The reasons given for not walking dogs for longer include just not having enough time (28%), being too tired after work (15%), dogs misbehaving on walks (15%) and preferring to watch TV (4%). Yet 93% of British dog owners wish they were able to walk their pets more often!

But it’s not just owners who would rather cuddle up indoors than go for walkies, with 20% of dog owners claiming their dog doesn’t like to be out in bad weather, 11% saying they own tiny dogs with short legs who hate long walks, and 4% saying their dog just doesn’t like getting dirty.

It would appear that, like many owners, dogs love a TV dinner. In fact, 46% of those polled claim that their pooches love sitting on the sofa and watching TV, with a quarter of owners admitting they feed their dogs leftover takeaways – and more than a third of dog owners (36%) confess that their dogs are overweight!

Despite Brits not walking their dogs as often as they should, 96% say walking their dog makes them feel happy, helping them relax and unwind, resulting in them feeling positive and energised, and strengthening their bond with their dog. Twenty-one per cent believe it helps them get out and meet new people, while 15% say it encourages more talking time with the family and children.

CAMPAIGN

The study marks the launch of Forthglade’s ‘Great British Dog Walk’ campaign – a bid to help dog owners reprioritise the daily walk and to highlight the mutual benefits that walking can have on dog and owner relationships. 

TV vet Steve Leonard, who is supporting the campaign, is concerned by the findings that many pet owners are not exercising their dogs as often as they should. “Without regular exercise, dogs are at increased risk of health problems, such as joint disease, obesity and stress-related disorders,” he said. “Like humans, exercise is an important part of mental and physical wellbeing.

“If you can walk your dog even just a little bit more, not only will your dog reap the health benefits of regular exercise, but it will strengthen and enhance the bond between you and your dog.”

Dr Carri Westgarth, a dog behaviour expert and lecturer in human-animal interaction at the University of Liverpool, has conducted extensive research into the positive effects of dog walking on health and wellbeing of both owners and dogs. She hopes Forthglade’s campaign will lead the way to encourage dog owners to get out and walk more frequently, and mindfully:

“These findings are extremely familiar to me as dog owners tell me the same in my own research,” she said. “It sounds obvious to state that regular walks are good for us, but in our busy lives it’s easy for walks to slip by in a hurry, or be put off until tomorrow. We want to help people rediscover the joy in walking their dogs and appreciate those moments that are not only benefitting the dog and themselves physically, but also helping us de-stress and improving our mental health.

CHALLENGE

“As part of Forthglade’s Great British Dog Walk campaign, we are launching a six-week ‘Mindful Dog Walking Challenge’ to provide practical advice for dog owners on how to reap the benefits of longer, more frequent and more mindful dog walks without it feeling like a burden or chore. Over six weeks we will help you tackle your barriers to enjoyable dog walking and gradually establish a new daily routine.”

Managing director of Forthglade Gerard Lovell added: “Our research highlights a growing need for people to extend their daily dog walks to really make the most of all the health and wellbeing benefits to both us and our dogs. It’s also a wonderful way to nurture the special bond between dogs and owners, which in itself, makes us so happy.

“As a dog owner myself, I know finding the time to walk isn’t always easy, but once firmly in your daily routine it can be so positive and rewarding. Alongside a nutritious diet, walking really is one of the best ways to support your dog for a happier and healthier lifestyle.”

To take up Forthglade’s six-week “Mindful Dog Walking Challenge”, go to www.forthglade.com

Follow the latest news on Forthglade’s Great British Dog Walk campaign @Forthglade #GreatBritishWalkies #WalkWithUs

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleGroomers celebrates first year in business
Next Article A new way to ‘cleany’ teeth
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Uncategorized

HayPigs! launches premium bottled water for guinea pigs

April 1, 2025
Uncategorized

New mineral water for both dogs and their owners

April 1, 2025
Uncategorized

Sponsored post: Barking Heads delights customers by lowering its re-‘tail’ price

March 10, 2025
Most Read

Pedigree Wholesale cuts prices on 500 products

May 19, 2025

Omni builds novel protein wet food range

May 19, 2025

Finalists announced for PIF Innovation Award

May 16, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo