With veterinary practices facing increasing difficulties in recruiting staff and imore households welcoming companion animals into their homes, Registered Animal Medicines Advisors (RAMA) are plaing a key role in providing owners with access to advice and guidance to help keep animals healthy, according to the Animal Medicines Training Regulatory Authority (AMTRA).
Retailers are increasingly reacting to this demand and recognising the commercial value of training and employing RAMAs, explained AMTRA secretary general Stephen Dawson.
“Pet stores and retailers continue to recognise the importance of providing customers with access to registered professionals with a tailored qualification in veterinary medicines advice,” he said.
Practitioners holding AMTRA RAMA-qualified status demonstrate to pet owners and others involved in the purchase and supply of veterinary medicines that they are dealing with a registered professional, with the ability to advise, prescribe and supply medicines suitable as treatment or prevention for that animal, including on flea, tick and worm control measures, explained Dawson.
“We have a unique resource for all companion animals in the UK, through our network of RAMAs, and it is essential we can maintain and build this essential distribution channel for veterinary medicines. Businesses able to provide this valuable resource for clients will feel the commercial benefits,” he added.
