Pets at Home has restarted its annual Poppy Appeal collection to raise funds for the Royal British Legion (RBL).
This year’s collection includes poppy-patterned bow ties, bandanas and collars, alongside a selection of charms, with all profits from the sale donated to the RBL. The range is available across all Pets at Home Petcare Centres and online until November 16, with prices starting from £1.50.
Through the sale of exclusive poppy-themed pet accessories, Pets at Home customers have helped raise more than £1.6m to support former service personnel since the partnership began in 2018. In 2025 alone, the campaign raised £138,347.
Pets at Home director of marketing Madeline Shaw said: “We’re incredibly proud that our partnership with the Royal British Legion has now raised more than £1.6 million. This milestone is testament to the continued generosity of our customers and the dedication of colleagues across the business.
“Many members of the Armed Forces community are also proud pet owners, so this partnership gives us an important opportunity to support them in a way that feels particularly meaningful to us. We hope customers and their pets will once again get behind this year’s Poppy Appeal.”
