Supplier Petface has established dedicated pet products fixtures in selected Asda stores as part of a new partnership with the grocery retailer.
Petzone fixtures have been created at Asda stores in Gateshead, Eastlands, Minworth and West Bridgford offering a range of toys, treats and accessories including collars and leads. A strong emphasis on sustainability is focused through the Petface Planet range.
John Pullen, category director at Petface, said: “This partnership is an amazing opportunity that brings Petface into Asda, creating a dedicated zone where Asda customers can find everything they need on a regular shopping trip.”
Matt Harrison, senior director of partnerships and business development at Asda, added: “We’re partnering with some brilliant brands to bring a wide range of pet products to these stores – including items that would usually only be found in specialist retailers.
“A rise in the number of pandemic pets has led to demand from customers for greater choice in this particular category.”