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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Retailers

Feed your dog for 71p a day

David ReesBy David ReesMay 26, 20222 Mins Read
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Feed your dog for 71p a day
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Richard Wall, store manager, Healthy Pet Store

A Hampshire retailer is reassuring customers worried about rising costs that it is possible to feed an average-sized 15kg dog for as little as 71p a day.

With the cost of living continuing to rise, leaving a record number of dogs abandoned or given up for adoption, Healthy Pet Store in Totton, Southampton, says retailers have a duty of care in offsetting the crisis by offering customers as many cost-saving measures as possible.

Store Manager Richard Wall says multi-by deals, in particular, are a great way to cut back on costs for shoppers struggling to afford pet care.

He said: “Recent talk about the cost crisis said that the average pet owner will spend £250 a month on pet care, with £50 of that budget going towards food. However, £50 is far more than what is needed to feed a dog with healthy food.

“It is heartbreaking to know that so many dogs are being given up for adoption due to the rise in the cost of living. We want caregivers to know we can help them provide their pets with good value, wholesome and healthy food. Dogs can be saved from being given up for adoption despite the rise in cost of living.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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