Pets at Home has pledged to donate £100,000 to help aid relief efforts in the Australian bushfires that have so far displaced, injured or killed an estimated billion animals.
The retailer has donated the money to conservation organisation Worldwide Fund for Nature (WWF) to support their efforts with what has been identified as the worst wildfire natural disaster in world history.
The donation will be used where it is most needed – helping to restore habitats, give emergency care to injured animals, and protect existing wildlife.
“We will be making our donation through our VIP loyalty programme, Lifelines, which will be used by WWF wherever it is most needed,” Pets at Home group chief executive Peter Pritchard said.
“We’re grateful for all of our customers and clients and the Lifelines that they generate through choosing to spend their hard-earned money with us – whether that be in our stores, our grooming salons or Vets4Pets, so we can all be proud of this donation.
“We hope that this donation will make a positive difference to the lives of many animals in the affected areas of Australia.”
Close to 2,000 homes have been destroyed and hundreds more damaged during the bushfire crisis, while 26 people have died.
The fires started as early as August but have intensified as the start of bushfire season coincided with the start of summer in the southern hemisphere in December.