Tedaisy Insurance Group has acquired pet tech firm Perro.
Launched in 2023, dog health and activity app Perro has an engaged customer base of more than 10,000 UK dog owners and has signed a number of partnership agreements with organisations including Airbnb, John Lewis and Sainsbury’s. The acquisition is seen as a means of expanding Tedaisy’s product and service offering.
Natalie Surtees, managing director and co-founder of Tedaisy’s Perfect Pet brand, said: “We are delighted to welcome the talented Perro team to the Tedaisy, Perfect Pet Insurance and Now Pet Insurance family.
“Perro’s intuitive approach to technology and training fused with Tedaisy’s pet insurance and veterinary training offering is the first leap of the Group’s move towards creating a new and differentiated approach to healthier, happier pets. Together, we look forward to bringing new expertise and experience to UK pet owners at the click of a button.”
Josh Anderson, co-founder at Perro, added: “We’re joining the Tedaisy Group at a very exciting time. Having experienced incredible success and impact in the pet insurance industry to date, we’re confident that with Perro’s technology, digital platform and our team’s product and tech expertise, we can play a key role in helping Tedaisy achieve its ambitious growth trajectory and commercial goals as a leading UK Insurtech.”
