European online pet products platform Zooplus has created a series of special shopping events for customers.
The so-called Zoodays will offer shoppers exclusive discounts and loyalty benefits. In the first event, running from February 20-24, Zooplus customers will benefit from savings of up to 50% on a range of products, including own brands. Additional benefits include 50% off the Savings Plan fee and special offers on redeeming loyalty ZooPoints.
The online retailer plans to make Zoodays a regular, recurring feature of its offer.
To promote Zoodays, Zooplus is planning a communication programme including newsletters, push notifications, dedicated landing pages, out-of-home advertising and social media campaigns. The Zooplus app will also feature new animations and a temporary pink app icon.
Jonas Schultheiss, CMO of Zooplus, said: “This marks another milestone in enhancing the shopping experience and reinforcing Zooplus’ commitment to delivering exceptional value for money to its customers.
“Zoodays is more than just a campaign – it’s a bold step toward shaping the future of pet supplies retail in Europe. By seamlessly combining our expertise with a revitalized digital brand experience, we’re making shopping at Zooplus easier, more engaging, and more rewarding for pet parents.
“This initiative reflects our vision: to go beyond transactions and build lasting connections with our customers, redefining how they experience pet care online.”
