BETA Feed Awareness Week is back for a third time – earlier in the year than usual but with the same mission, to dispel feeding myths and grow nutritional knowledge.
The campaign will take place from March 27-April 4, just as spring arrives and the equestrian competition season begins to unfold.
The initiative, designed to ‘help sort fact from fiction’, will reach out to the nation’s horse owners and carers with a helping of trustworthy tips and guidance from qualified equine nutritionists.
BETA member retailers and manufacturers have joined forces to help the trade association drive home important feed-related messages and encourage greater customer engagement. All those signed up to the scheme are listed on a dedicated page on the BETA website – beta-uk.org – and have been provided with Feed Awareness Week-branded promotional merchandise to flag up their participation.
And all who take part – BETA trade and retail members – are invited to enter the campaign’s new social media Competition, which showcases and celebrates the roll-out of successful strategies throughout the week. The judges will focus on original content, attractive graphics and videos – plus follower engagement. This digital initiative replaces the In-Store Display Competition run in previous years.
“We are delighted to welcome this important campaign back once again following a challenging year that resulted in its postponement in 2020,” said BETA executive director Claire Williams. “It offers retailers and feed and supplement manufacturers a brilliant opportunity to work together to promote the importance of sound nutritional advice.
“By focusing on good feed practice and helping consumers to make more informed choices when it comes to buying their feed and supplements, the campaign will play a powerful role in raising awareness of equine nutritional welfare.”
The week is supported by leading equestrian organisations such as the British Horse Society, the Pony Club, British Eventing, British Riding Clubs and the Great Horses for Health UK Relay, as well as some of the sport’s most famous competition riders.
BETA retail and trade members are invited to follow and engage with Feed Awareness Week on Facebook or Instagram using the #BFAW21 hashtag.