Oscar Pet Foods has entered into a new partnership with Edge Hill University to strengthen its business performance.
The University’s Business School Productivity and Innovation Centre (PIC) been awarded more than £100,000 in government-backed funding to transform the business performance of the franchise pet food operation by offering expert data analysis on customer profiles and purchasing behaviours in order to enrich existing marketing plans and maximise existing and new business opportunities.
The partnership will also see a graduate from the university gain full-time employment at Oscar.
Richard Martin, Managing Director of Oscar Pet Foods, commented: “The impact that the data-driven marketing tools and framework will have on our business processes will not only result in growth for Oscar but also for our trusted network of franchisees, both existing and new. We will be able to make informed decisions when facing new business opportunities with confidence and look forward to continuing our successful partnership with the university.”