Doggy Doggy Yum Yum, an organic frozen treat for dogs from Dorset-based artisan ice-cream makers Baboo Gelato, has secured a listing and distribution deal with Pedigree Wholesale.
This means pet shops across the UK will now be able to buy directly from the specialist wholesaler and Baboo Gelato will be able to roll out the frozen pet treat nationwide.
Sam Hanbury, founder of the Doggy Doggy Yum Yum brand, said: “We’ve been staggered by the demand for Doggy Doggy since its launch in 2019 and it’s been frustrating to have to turn down so many lovely pet shops who wanted to stock us, and we just didn’t have the national distribution. This all changes with Pedigree Wholesale and we’re delighted to be working with such a well-known and respected company.”
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Made with peanut butter and bananas, Doggy Doggy Yum Yum uses coconut milk instead of dairy and the ice cream is 100% organic, natural and contains probiotics with no artificial flavourings, colours or refined sugars.
POOCHIE POUND
Sam said: “Much of our sales come from our ice cream kiosks across the Dorset coast, which help us to know exactly what customers want. This is how Doggy Doggy Yum Yum came about. We found that people were buying ice cream for their dogs, and we were concerned that dogs are somewhat lactose intolerant. We experimented throughout 2019 with different ingredients, before creating an entirely organic and lactose-free product.
“We are finding limitless demand during the summer, not just from pet retailers, but from so many dog-friendly cafés, pubs, restaurants, and tourist destinations. It just seems that most savvy people involved in food and drink want some of the poochie pound and we can help with a classy product, well supported with eye catching and iconic branding. These are also available to pet shops as well.”
Jessica Chandler, head of sales for Doggy Doggy Yum Yum, added: “We are delighted to be working with Pedigree Wholesale and are pleased to offer a 15% discount for purchases made through them before May 15 in order to introduce Doggy Doggy Yum Yum to the widest possible national audience.”
