A family-run pet treat manufacturer is donating treats to animal rescue charities as part of its zero-waste policy.
The Innocent Pet Care Company wants to ensure that no product goes to waste during the coronavirus crisis and is using any product left over from the production process to create treats especially for rescue centres.
Founder Chloe Heaton explained “We use any excess ingredients to create our Charity Chunks – they are a grain-free, mixed meat healthy treat that we donate in bulk to animal charities and dog rescues across the country.”
More than 150kg of the specially made dog treats have been donated in the last week to help struggling rescues, which have had to close their doors in line with UK government advice, meaning a significant loss of public donations.
RESCUE
Chloe said: “All three of our dogs have come from rescue centres, so we’ve been able to see first-hand just how donations like ours can help and are relied upon to help feed the dogs in their care.”
The luxury pet food manufacturer has been able to stay open during the pandemic, as the factory has been classed as an essential workplace, supplying stock to pet food retailers across the country.
Marketing executive Charlotte Wright said: “We usually ask for animal rescue nominations through our social media pages, and our customers choose the charities. However, under these unusual circumstances, we have chosen rescues at random from previous nominations in order to send the treats out as quickly as possible.
