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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Webbox sends food to pets in Ukraine

David ReesBy David ReesMarch 21, 20231 Min Read
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Pet food brand Webbox has pledged thousands of meals to support pets in Ukraine.

The manufacturer is working with charity Breaking the Chains, which operates in some of Ukraine’s most dangerous areas to rescue animals, deliver supplies and care for pets who have been left behind after their owners have been killed or have fled their homes. The pet population of Ukraine is estimated at more than seven million cats and five million dogs.

Webbox chief executive Tony Raeburn said: “At this year’s People’s Pet Awards, we were lucky enough to meet Tom, a brave soldier who risked his life to rescue pets from the Ukraine battlefield. We reached out to Tom to see how we could support his charity, Breaking the Chains, where he explained that they were in desperate need of pet food.

“As a company extremely passionate about pets, we jumped at the chance to help! Our truck of food has now arrived in Ukraine with much-needed supplies to enable Tom and his team to provide support to pets fleeing the Ukraine conflict.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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