Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Free Magazine Subscriptions
    Twitter Facebook
    Pet Business World
    • Trade News
      • Distributors
      • International
      • Legislation
      • Manufacturers
      • Other trades
      • Retailers
    • New Products
      • Birds
      • Cats
      • Dogs
      • Small Animals
    • Features
      • Industry Experts
      • Retailer profiles
    • Aquatics
    • Columnists
      • Newshound
      • Reptile Trade Views
    • People
    • Magazines
      1. June 2022
      2. May 2022
      3. April 2022
      4. March 2022
      5. February 2022
      6. January 2022
      Featured

      PBW News – July 2022

      By David ReesJuly 12, 2022
      Recent

      PBW News – July 2022

      July 12, 2022

      PBW News – June 2022

      June 15, 2022

      PBW News – May 2022

      May 5, 2022
    • Classifieds
    • Trade Directory
    Pet Business World
    Manufacturers

    Wear yellow to help anxious dogs

    Rachel WoodBy Rachel WoodMarch 16, 20222 Mins Read
    Facebook Twitter LinkedIn Email
    Wear yellow to help anxious dogs
    Share
    Facebook Twitter LinkedIn Email

    A Berkshire pet accessory business has launched a campaign to raise awareness of anxiety in dogs by urging owners to dress their pets in yellow.

    Sarah Jones, owner of My Anxious Dog in Bracknell, is bidding to raise public knowledge of the issue by creating a Dogs in Yellow Day (#dogsinyellow) March 20. It is hoped that dogs wearing yellow will become a recognised symbol and bring awareness for dogs that need some compassion and space whilst out on walks.

    Sarah has developed a range of yellow pet accessories to alert people to anxious dogs, including harnesses, leads, lead covers, dog jumpers, raincoats, collars, stickers, posters, information packs, poo bag holders and safety lights. She has also devised a range of matching branded clothing for humans including vests, T-shirts and hoodies.

    Sarah’s cocker spaniel Bella is the inspiration for her yellow pet accessory business. She said: “Bella was attacked by another dog when she was a puppy and this is where her fear of dogs started – it left her terrified. She would react to other dogs if they came too close either growling or lunging because she was scared.

    “So I wanted to find a way that dogs such as Bella could be understood and as result, My Anxious Dog was born. Through compassionate awareness-raising, we will reach more unknowing dog owners and spread the understanding far and wide.

    “When you see a dog wearing yellow it means that they need some space, and then the world feels much less frightening.”

    There are many reasons why a dog could become anxious such as recovering from illness, ageing, being in training, being with a new family or female dogs being in season.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleRocketo supports Ukraine aid effort
    Next Article Coral reef Discovered off coast of Tahiti
    Rachel Wood

    Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

    Read Similar Stories

    Dogs

    Country Hunter range expands with Chicken variety

    August 4, 2022
    Dogs

    Smaller packs for Innocent Hound air-dried food

    August 2, 2022
    Dogs

    Naked Dog launches cold pressed range

    August 1, 2022
    Most Read

    Shopper retention boosts Pets at Home

    August 5, 2022

    PFMA to host parrot expert event

    August 5, 2022

    PIF launches new website

    August 5, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • OvertheCounter
    • Pest Magazine

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo