Premium cat food brand Untamed has raised £10m from investors in order to expand its offering both geographically and into the retail sector.
Untamed is a direct-to-consumer subscription cat food brand that delivers “pantry fresh” food to 80,000 cats monthly across the UK. The company plans to use the new capital to further propel its DTC offering, branch into retail distribution, and, in time, expand into new geographies.
The Series B investment round was led by New York-based Coefficient Capital, which has previously backed brands including Nom Nom and Oatly, as well as further contributions from early investors Five Seasons Ventures and Redrice.
The latest round brings total funding for Untamed to £23 million since 2020.
Co-founder and chief executive Marco Pacifici said: “We are excited to have Coefficient Capital join us on our mission of bringing an ancestrally inspired diet to cats across the UK and beyond!”
Andrew Goletka, managing partner at Coefficient Capital, added: “Untamed is redefining what it means to care for our pets — combining science, passion, and purpose in a way that truly resonates with today’s consumer. We’re excited to help scale their vision and build a category-defining brand in the years ahead.”
