A natural dog treat company is set to enter the Dragons’ Den when the latest episode of the popular TV series hits the screens tomorrow (Thursday).
According to pre-publicity for the programme, “A Scottish dog lover with a range of natural doggie treats hopes the Dragons will throw her a financial bone.”
A sneak preview of the episode can be viewed by clicking on the following link: https://www.bbc.co.uk/programmes/p09cyj81
Pet firms have had mixed responses from the Dragons over the years but have always proved to be good viewing.
One of the earliest and most successful pet brands to enter the Den was Billy + Margot, whose founder, Marie Jones, won investment from pet-loving Dragon Deborah Meaden in 2012.
Deborah Meaden also invested in Worcester investor Peter Hill’s company, Petvictus, after he had demonstrated his Pedaldish and Katfone products in the Den.
But a number of pet firms – Pure Petfood, Poppy’s Picnic and Scrumbles – have turned down offers from the Dragons and still gone on to become successful companies.
The next episode of Dragon’s Den will be shown on BBC One at 8pm on Thursday.