The Nutriment Company (TNC) has launched the DIBO brand to the UK market.
Formerly known as Totally Natural Pet Products, which was acquired by TNC in April 2024, the portfolio of 48 raw-based products is designed to be convenient to portion and feed and suitable for full meals, mixing with other foods or for use as topper.
The ‘Freeflow Meat’ range features protein combinations of beef, duck, chicken, tripe, venison, goose, lamb, salmon, and others, while ‘Freeflow Menu’ provides protein sources enriched with selected fruit and vegetables.
The rebrand includes new-look packaging and sales materials inspired by a traditional butcher to reflect the origin and ethos of the brand. Available from May 2025, TNC will be providing trade partners with a full suite of sales tools including branded upright and chest freezer deals and accompanying stock, new POS materials and a digital asset portfolio.
Ryan Winwright, head of UK marketing operations at Nutriment, said: “We’re very excited to introduce DIBO to the UK market with its commitment to uncompromising quality and impressive product portfolio sure to satisfy the requirements of health and happiness-conscious pet owners nationwide.
“At the heart of the DIBO brand is the strong belief that our dogs deserve the absolute best when it comes to their nutrition, and when it comes to quality meat, the butcher knows best.”
