Behavioural media agency Total Media has been awarded the multi-million pound media account for leading UK joint supplement brand YuMOVE, with the goal of growing its base in the UK and US.
Total Media won the account against four other agencies including global networks and other established independent agencies in a pitch run by IMA International. Total Media will work with Modco in the US – a part of our TotalMediaplus International network of independent agencies – to provide a fully-integrated cross-Atlantic solution for YuMOVE.
Total Media’s objectives are to increase audience penetration by driving new audiences to buy YuMOVE joint supplements and to improve understanding of the role YuMOVE products play in keeping animals active for life. For the US it is very much to establish and grow the brand.
Total Media will work closely with YuMOVE’s creative agency in the UK, Dog Cat and Mouse.
YuMOVE is manufactured by Hertfordshire-based Lintbells and was established in 2006 by John Howie and John Davies.