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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Supreme Petfoods’ supplements win European award

David ReesBy David ReesOctober 22, 20252 Mins Read
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Supreme Petfoods’ Science Selective Care Supplements range of functional treats has been recognised with an innovation award by French pet retailer Animalis.

The range was given the Innovation & Design Award in the rodent category at the Animal Expo – Animalis Show in Paris. Following the award, Animalis has confirmed that the full Science Selective Care Supplements range will now be listed across all its stores in France.

Claire Hamblion, marketing director at Supreme Petfoods, said: “We’re truly honoured that our Science Selective Care Supplements have been recognised by Animalis.

“Small pets are increasingly seen as part of the family, and owners want to take the same proactive approach to their care as they do with dogs and cats. Our functional treats make that easy – they offer specific health support in a format pets love, with all the nutritional integrity retailers expect from the Science Selective brand.”

The Science Selective Care Supplements range includes seven targeted products – Science Selective Digestive Care, Urinary Care, Skin & Coat Care, Vitamin C Care, Early Years Care, Calm & Relax Care and Joint & Mobility Care – each designed to support a specific aspect of health and wellbeing in rabbits, guinea pigs and chinchillas.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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