With less than two months to go until PATS Telford, the RPFC Group’s premium dog food brands, Billy + Margot and Benyfit Natural, are all set to showcase their ranges to show visitors.
For the New Product Showcase, Billy + Margot will be putting forward its new dry range officially launched in June. The range includes new recipes by founder Marie Jones, using single animal proteins including salmon, lamb and chicken alongside its matching oil and a superfood blend. Visitors will be able to learn more about the new dry range alongside Billy + Margot’s fruity iced-treats and new wet range and dental treats.
Helen Ellwood, head of commercial sales & marketing, UK, RPFC Group (Billy + Margot, Benyfit Natural), said: “PATS Telford is going to be key for us to re-engage with our independent retail customers, allowing them to see how the brand has changed, developed and grown, while showcasing our exciting new range, which now extends across all feeding platforms.”
SHOWCASE
The New Product Showcase will see premium raw food manufacturer Benyfit Natural display its World Explorer Range. The new raw product line, launched earlier this year in 500g packs, is available in four flavours including zebra and buffalo.
Greg Van Praagh, lead UK operations & Frozen R&D, RPFC Group (Billy + Margot, Benyfit Natural), said: “PATS Telford is the perfect Show for Benyfit Natural. It’s a show where you get double, triple bites of the cherry – you get to launch new products, meet new customers and talk to existing customers.
“We can’t wait to showcase our World Explorer Range – a special product line which is available only to independent retailers – alongside our 80*10*10 and Working Dog ranges.”
Alongside the new range showcase, both brands are running offers exclusive to PATS visitors:
> Visit Benyfit Natural on stand B30 for freezer deals, and a chance to win a free holiday
> Visit Billy + Margot on stand C29 for a range of offers, from 20% off the full range to iced treat freezer deals.
