Natural pet food supplier Scrumbles has received a £6 million funding boost through a new investment by growth capital firm BGF.
Founded in 2018 and based in London, Scrumbles was created by husband-and-wife team Aneisha Soobroyen and Jack Walker, who were inspired to create a range of pet food for cats and dogs containing probiotics to aid gut health and digestion, due to poor digestive health issues experienced by their pets. All manufacturing takes places in the UK, and the firm has secured listings for its pet food in major retailers such as Pets at Home, Tesco, Waitrose, and Sainsburys as well as an online shop. Scrumbles also achieved B Corp recertification this year, having originally certified in 2018.
BGF’s investment will enable the appointment of new senior managers, including a new finance director, and increased marketing support. As part of the transaction, Mike Brehme will join the board as non-executive chair and BGF’s Daria Polunina will join the board as a non-executive director.
BGF describes itself as a minority, non-controlling equity partner. The company invests in growing businesses in the UK and Ireland through its network of 15 offices, with further functions in Canada and Australia. It has invested over £3bn in more than 500 companies since was set up in 2011.
Aneisha Soobroyen, chief executive officer of Scrumbles, said: “We are delighted to have the support of BGF, an experienced growth investor, as we embark on the next stage of our journey.
“Pet parents today are more conscious than ever about the health of their cats and dogs and recognise the important role nutrition plays in their wellbeing. We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health.”
Daina Spedding, investor at BGF, added: “BGF is thrilled to be backing Scrumbles, an exciting business with an ambitious growth strategy. Pet nutrition is a resilient and growing market and Scrumbles is well positioned to serve the increasing demand for healthier, natural food for pets.
“We look forward to supporting Aneisha and Jack as they continue to expand the business and build on their significant success to date.”
