Artisan dog treat brand Ruffingtons has recruited radio DJ and TV presenter Scott Mills as a brand ambassador.
Mills is the owner of Teddy, a four-year-old Cavapoo and, as a Ruffingtons brand ambassador, will be showcasing the brand to his nearly 500,000 social media followers throughout the year.
He said: “What Ruffingtons offers is something unique. In a world where people are liking to celebrate their dogs much more, they’ve filled a real gap in the market. Teddy loves their Dog Eclairs!
“With my job, I go from early mornings, to interviewing some of the biggest celebrities in the world, and it can be quite overwhelming. But coming home to Teddy for normal evenings is grounding and it’s calming and reassuring to know he will be there.”
Cassandra Brennan, marketing manager for Ruffingtons at Fold Hill Foods, added: “Having Scott Mills on board is a fantastic milestone for Ruffingtons so early in our launch. His passion for pets and his genuine connection with dog owners everywhere perfectly reflects what our brand stands for.
“At Ruffingtons, we pride ourselves on creating treats made with the finest ingredients, crafted with care to bring joy in every bite. Together with Scott, we hope to inspire more pet parents to spoil their furry friends with the love and indulgence they deserve.”
