Fold Hill’s artisan dog treats brand Ruffingtons is celebrating its first anniversary at the PATS exhibition later this month.
Officially launched at PATS 2024, the patisserie-style treats are now stocked in more than 200 UK retailers, double the number initially targeted for the first year of business. Stockists include Pets Corner plus giftware retailers Very and Not On The High Street.
Ruffingtons has also achieved high-profile endorsements from celebrities including the BBC’s Scott Mills, actor Bradley Riches, and TV personality Ollie Locke.
The current range includes a total of seven skus, retailing from £5-£8. The collection features the likes of Terrier Truffles, Canine Cupcakes, and the best-selling Dog Eclairs, and the Ruffingtons team is working on new lines for Easter and Christmas 2026.
Ben Mankertz, managing director of Fold Hill Foods, said: “What started as a vision to provide luxury, artisan treats for dogs has quickly seen us grow into a nationwide presence. Ruffingtons has filled a clear gap in the market, and this has been evidenced in our unprecedented growth, award wins, stockist wins, and social fame in year one. We’re excited for what the next 12 months brings.”
