Cat food brand Purina One has recruited reality star Sam Thompson to raise awareness of the importance of proper hydration for cats.
Thompson is known for posting risqué “thirst trap” pics on social media, and the brand is leveraging that reputation to raise awareness of the fact that “hundreds of thousands” of British cats are dehydrated through not drinking enough water.
A survey of 2,000 British owners for Purina One Hydralife found that more than three quarters (78%) of them believe their cats do not drink enough water. The findings also show that 76% of owners say they have seen their pets resort to alternative water sources such as sinks (35%), puddles (31%), and toilets (6%).
Purina One has drawn up a list of hydration tips for cat owners by veterinary professional Adam Rampling.
