Pets Choice has agreed to purchase premium pet food brand Vet’s Kitchen from Pets’ Kitchen Ltd.
The Vet’s Kitchen brand, which primarily operates in dry dog and cat food, will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, TastyBone and B-Calm, with effect from June 1, 2024.
The acquisition of Pets’ Kitchen’s pet food division will enable the company to concentrate on the development of their clinical veterinary practices under their Vet’s Klinic brand, according to an official statement. A long-term collaboration agreement between the two companies will support both the Vet’s Kitchen and Vet’s Klinic operations.
Pets Choice aims to use the acquisition to grow its share of the premium and advanced nutrition sectors, as well as increasing its reach within the veterinary channel.
Pets Choice chief executive Tony Raeburn said: “This is a fantastic acquisition for Pets Choice as we continue our drive in both product premiumisation and into the vet Ssctor. We’re excited to onboard the Vet’s Kitchen team and pair their knowledge with our own.
“Our expertise in growing brands perfectly complements Vet’s Kitchen’s use of professional insight in its product formulations, and we believe this acquisition will act as a real partnership and deliver even better premium food for pets. The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Vet’s Kitchen products all the more accessible to all.”
Pets’ Kitchen managing director Laura Shears added: “We have just opened our second, state of the art Vet’s Klinic veterinary practice in Reading and we have been seeking to divest our pet food division whilst maintaining an ongoing association.
“We are delighted that we can hand over the Vet’s Kitchen brand to Pets Choice and to continue with a collaboration agreement for the long-term benefit of both companies. We look forward to seeing the Vet’s Kitchen brand go from strength to strength under Tony’s fantastic team.”
