Peregrine Livefoods has acquired three brands from the Fadulla Pet Products range, marking the reptile specialist’s entry into the aquatic and wild-bird sectors.
Fadulla’s RepStyle, Aqua Spectra and Garden Dreams ranges are now available direct from Peregrine.
A Peregrine spokesman said: “The deal adds hundreds of products to our existing reptile décor lines and presents a significant growth opportunity, creating a position for Peregrine Livefoods in the aquatic and wild-bird markets.
“Peregrine will take control of the brands, stock and websites, leaving Fadulla with the company’s existing dog and cat product ranges.”
The acquisition was motivated by the retirement of Fadulla’s founder and director, Alan Newman.
Existing Peregrine customers can now order any of the Repstyle, Aqua Spectra, or Garden Dreams products. Customers who do not have an account with Peregrine will be asked to set one up.
Fadulla director David Newman said: “Alan and I would like to thank you for your loyal support, and ongoing custom. We are confident that you will enjoy working with Peregrine, and that you will see some exciting new products becoming available over the coming months.”
